“DO NOT FOLLOW WHERE THE PATH MAY LEAD. GO INSTEAD WHERE THERE IS NO PATH AND LEAVE A TRAIL” – RALPH WALDO EMERSON
We all appreciate the confidence that comes from applying your favourite cologne. We’ve found a dab just before an important meeting, date or after stepping off a plane is enough to give us a sense of freshness and readiness to take on the world.
Solid State was inspired by those determined to carve out their own path. Each scent has been crafted to capture a particular moment in time. A moment where you might need a burst of confidence – from hitting the streets in a foreign city, to forging new paths in your home town – Solid State was created to be with you wherever you roam.
- the feeling or belief that one can have faith in or rely on someone or something.
Ever felt like you could do with a little hit of confidence just before you did something nerve racking? Like asking your boss for a raise? Or maybe you’re considering approaching that stranger you just happened to lock eyes with? What if you could have that confidence in your pocket?
Solid Cologne is the long lost cousin to the traditional spray variant. Its perfectly portable, highly concentrated, rub on cologne – made for the way modern men operate. A dab on your pulse points and no one is the wiser! No need to whip out your 500ml spray from your office drawer only to have colleagues taunt you, “Hot date tonight, hey Slick”?
Unlike regular fragrances, Solid colognes don’t evaporate quite so easily, instead, they interact with your body temperature and evolve throughout the day.
A 15ml Solid Cologne will last approximately 3 months with heavy use, if you compared this to a 15ml spray you’d be lucky to see the week out.
Whether you have it in your pocket, office drawer or gym bag, there is no denying the versatility of a good Solid Cologne. Now we aren’t telling you to throw out your favourite fragrance, on the contrary, we are just pointing out their limitations.
There’s a famous saying we like down at Solid State HQ – “You miss 100% off the shots you don’t take”. So throw a mint in your mouth, dab on a bit of Solid State and take that shot. First impressions are everything. Keep it Solid. Run the State.